Cost-Per-Click (CPC) Advertising
Sponsored ads, sponsored brands, and sponsored product ads all follow the CPC advertising model.
Demand-Side Platform (DSP)
Vendor Central
Features:
Pros:
Cons:
Loss of branding Slow, traditional terms of payment Poor inventory management Inconsistent control over market prices
Seller Central
Features:
Pros:
Flexible control over account Fast and easy payment terms Good inventory management Free access to consumer data reports
Cons:
Sponsored Products
Sponsored Brand Ads
Sponsored Brand Ads let brands promote up to three products altogether. Upon clicking on a Sponsored Brand Ad, you can be redirected to either: Sponsored Brand Ads are powerful tools in building your brand and bringing it to the customers’ awareness. With a click on a Sponsored Brand Ad, shoppers are immediately introduced to your store, the products you sell, and your brand’s image and vision. As with other hyper-targeted ads, Sponsored Brand Ads will only appear to shoppers who search for a keyword that’s the same as or related to the keywords used in your ad campaign. Because interest or need is already there, there’s a high chance for the shopper who clicks on your brand ad to buy from your store.
Sponsored Product Display Ads
Sponsored Product Display Ads are used to promote a similar item on a product listing detail page from the same brand. This cross-promotion of products intends to upsell to shoppers. You can also place Sponsored Product Display Ads right beside a competitor’s product listing. Such placement can entice shoppers to click on your product first before proceeding to check out the competitor’s product.
Video Ads
The duration of the campaign, the target demographic, and the budget you will allocate should all be carefully considered before proceeding to design your ads. Make the most out of an ad type by appropriately pairing it to a comprehensive ad campaign strategy.
Sponsored Product ads are best used to ensure your relevance among the ranking system for a particular set of keyword searches. These ads are the easiest to work with and are ideally placed first among the search results. Sponsored Brands ads are great to establish brand awareness. For new sellers, these ads introduce shoppers to your line of products immediately. Use Sponsored Brands ads if you want to advertise two or more products. Sponsored Product Display ads are powerful campaign tools for cross-promotion, upselling, and diverting shoppers to your products and away from the competitors’. Use this ad type in product listings, customer reviews, and before shoppers proceed to check out a competitor’s product.
Above all, choose wisely when selecting products to advertise. Ideally, you have crafted the perfect product or line of products for your brand before proceeding to promote your brand or store. Advertising attractive and well-meaning products is more likely to lead to actual sales.
