Amazon Music Now Offering In App Merch As Competition With Apple Music Builds

It would be wise to build out integration for merch in the Apple Music app sooner than later. I think Apple could offer a really compelling experience between its polished software and Apple Pay.

Apple also has a great opportunity to bring merch to the Apple TV app or alongside its original content. For example, the hit show Ted Lasso has seen a limited run of exclusive merch that’s been given to entertainment press. And now it’s working on making jerseys available ahead of season two of the show.

“You’re a god-send @TedLasso” How amazing is this? Can’t wait for the start of the new season! Now if only I could get down to training & collect some autographs so I can get this bad boy framed #wearerichmond pic.twitter.com/sGfQdjVriC

— Sigmund Judge (@sigjudge) March 9, 2021

That shizz is coming out before season 2. Wish it were sooner. Sorry. #TedLasso

— Bill Lawrence (@VDOOZER) March 9, 2021