Slogans are developed for the same purpose as logos i.e. advertising. For companies, slogans serve as their verbal representation. These verbal representations sometimes attract more attention than a product. They are also easier to comprehend and remember.
What is the goal?
The goal is to imprint the company’s message into the minds of people, to cause an instant cognitive impact, and to compel the listeners to “stop-and-think”.
The slogan is divided into three sections.
Work HardHave FunMake History
With specialised goods such as Kindle e-readers, the company has surely created history, growing from a minor bookshop to the biggest and most popular online retailer.
Work Hard
He stated the following in a Q&A session: “When you have a gift and then you work hard, you’re really going to leverage that gift. When you do that well, it will lead to your success”. He further added, “You can’t really be proud of your gifts, because they were given to you. You can be grateful for them, and thankful for them. But, your choices—you choose to work hard, you choose to do hard things —those are the choices you can be proud of”.
He believes in taking risks. He even encourages his own children to maximize their potential by working really hard, as well as to pursue something they are enthusiastic about. At an event, Bezos remarked, “That’s going to make it easier for you to make that choice to work hard”.
Have Fun
Make History
With a net worth of $202 billion, as of December 2021, Jeff Bezos proudly holds the second place as the world’s wealthiest man. Bezos’ philosophy of maximum effort has paid off handsomely for both him and his company.
